the mcdonald’s monopoly game is an example of which type of promotion

If you've played enough, you might have noticed patterns emerging. Playing the game is itself an interesting probabilistic experiment. Niagara Falls and Château Frontenac? Fifty-thousand dollars could be yours. You must collect a set of matching properties to scoop one of the top prizes.įind Parliament Hill and the Rideau Canada? You'll take home an Xbox One bundle. Instant-win food prizes are your best shot, but just like the classic board game, the contest incorporates a tantalizing format. Today, McDonald's Monopoly is in full swing with a purely Canadian edition, so all the prizes should be up for grabs until the contest ends Nov.

Specifically, prize locations were re-randomized by the marketing company to prevent major winning game pieces reaching Canadian customers. After being caught, Jacobson told investigators he learned the contest was already rigged against Canadians. He stole some of the major game pieces and gave them to friends. Jacobson was an employee for the marketing firm that ran the McDonald's Monopoly promotion in the 1990s.

The mcdonald’s monopoly game is an example of which type of promotion